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Dictionary

Niche – a product or service that satisfies a specific market needs.

Example:

Voice coaching for opera singers

Coaching for entrepreneurs who are mothers

Online tennis tutorials

Target Audience – a group of people to which your product or service is aimed. These are people who would be most likely to become a customer.

Example:

Climbing gear -> Climbers

Dating Coach -> Single women

Natural Hair Product -> Black women with natural hair

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